Before there was software, the world ran on services.

After software came, it started accelerating services:

faster delivery

faster execution

better outputs

Software only helped services deliver faster outcomes.

Now, with AI, you do not only get efficient at delivery + productivity, you can get the actual work.

Not just small improvements on productivity of work.

Services still run the world:

from construction that builds the malls you live & work from, to home services that run your households, and to regulated services like accounting, healthcare & legal, which will never go away.

It is 16x larger than software - software is a $1 trillion industry vs a $16 trillion services industry.

In this world, we want to use AI to abstract away all the work that does not use what we, humans, are actually good at - judgement, intuition, creative thinking, and decision making.

Unlike software, these legacy service businesses operate very differently.

And we believe that transformation in this multi-trillion dollar per year industry can come faster and wholly only by acquiring these businesses and transforming them from the inside, instead of just selling them the software to do so.

Economically, the math also just looks a lot better when you just own the bakery, rather than just selling them their dough.